TIDAL companions with MTN Nigeria for streaming service

Its app remains to be not totally operational in Nigeria, however at the moment, the payment for premium subscription is claimed to be round N1,200.

On July 25, 2020, Pulse Nigeria solely reported that subscription-based music, podcast and video streaming service, TIDAL was set to formally launch operations in Nigeria. The tentative date of the official launch was slated to be Monday, July 27, 2020.

It got here barely one week after Audiomack launched its workplace in Lagos, Nigeria with operations led by Ade Adetunji, Charlotte Bwana and Olive Uche.

On September 2, 2020, TIDAL introduced a partnership with MTN Nigeria. In accordance with Musically, it permits MTN customers to entry TIDAL streaming service through their telephones in all kinds of quick and long-term subscriptions.

Musically additionally reviews that the brand new TIDAL partnership in Nigeria affords music in a far more acquainted to European and North American streaming customers: time-based subscriptions.

Plans are as quick as three days’ entry, which prices N120, and a month’s Tidal entry is N800.

In that unique report, Pulse Nigeria reported that the launch can be a end result of a couple of 12 months of energetic, intensive plans to maneuver into Nigeria and Africa. Its app remains to be not totally operational in Nigeria, however at the moment, the payment for premium subscription is claimed to be round N1,200.

Within the new partnership, TIDAL subscriptions could be bundled with MTN cell knowledge purchases – month-to-month entry with knowledge is N1,200.

This might be in direct competitors with Apple Music and YouTubeMusic that present premium private and household subscription at N900 and N1,400 respectively; Audiomack that provides freemium providers and plans to include premium providers at round $1.38 and Boomplay that provides premium providers at N500. Different streaming platforms like UduX and Gbedu are additionally within the combine.

What’s Tidal?

Launched in 2014 by Norwegian firm, Aspiro, TIDAL is a subscription-based music, podcast and video streaming service that mixes lossless audio and high-definition music movies with unique content material and particular options on music.

In 2014, Aspiro was acquired by Undertaking Panther Bidco Ltd, an organization owned by Legendary American rapper, businessman and billionaire, Jay Z. At present, it’s reported that TIDAL boasts over 3.5 million subscribers from over 50 nations. In August 2017, Richard Sanders was introduced as CEO of the corporate.

Different well-liked figures on the firm embody Tony Gervino (VP), Lior Tibon (COO) and most notably, Journalist and former Editor-In-Chief of XXL, Elliot Wilson. He serves because the Chief Content material Officer for Tidal.

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